Standard Agency Services
Planning
We use the most appropriate data and tools to craft an OOH media plan that best fits a client’s KPIs. Sometimes that includes using robust mobile location data to find high propensities of key audiences. Other times it requires the use of proximity data to target physical places. Whatever the means, we tailor our OOH media strategies to the campaign’s goals & objectives.
Activation & Management
Whether digital, traditional, experiential, or a mobile integration, Sightline handles all aspects of the OOH media management & execution process. From providing detailed posting instructions to ensuring timely and accurate installations, to guaranteeing that impressions contracted match impressions delivered, our clients can rest assured knowing that their business is getting all of the attention it deserves.
Buying
We work across all OOH formats and transaction types, including direct and programmatic, to source inventory from hundreds of suppliers. Our experience allows us to negotiate the best rates and added value. Our buying operations, including unified billing, AP, and discrepancy resolution streamline the process, saving our clients time and resources.
Measurement
No longer is OOH media measurement solely isolated to tracking impressions and providing proof of posting photos (although these remain important accountability measures). Today, sophisticated attribution reporting for foot traffic lift to POI or retail, web traffic, and brand awareness are all possible. We work with a variety of independent measurement partners to best determine feasibility, recommended study metrics, and an unbiased report of program performance.
Production & Trafficking
Once media is secured, our team provides a cohesive production timeline including specifications, lead times, and delivery updates to keep plans on schedule. By working exclusively with qualified print vendors and given the volume we bring, we are guaranteed competitive pricing and extraordinary service which we’re able to pass onto our clients.
Optimization
We gather and interpret learnings and results uncovered from any measurement studies conducted. Those learnings can then be applied to future OOH media programs (site selection, format mix) as well as in-flight adjustments when possible. Dynamic message delivery based on audience or other contextual triggers with digital OOH is also an important method of optimizing OOH campaigns in near-real time.
Example formats
We specialize in planning and buying all types of OOH media formats. This includes traditional roadside bulletins, transit, street furniture, airport, place-based, experiential, cinema, and more. See below for a few examples and a helpful link to additional resources.
Roadside | Bulletin
Street Furniture | Bus Shelter
Transit | Bus-side
Transit | Airports
Place-based | Malls
Roadside | Wallscape