Our Co-founders
Steve Rosenberg | Co-founder
Steve co-founded Sightline with a singular goal of improving the out-of-home media planning & buying experience and process. Steve’s key areas of focus for Sightline include business development, client relationship management and retention, all skills he mastered throughout a distinguished career spanning over two decades. Prior to Sightline, Steve was an early employee of Titan which eventually merged with Control Group to form Intersection, a leader in the smart cities revolution. During his time there, Steve was responsible for monetizing OOH assets by connecting brands with private and municipal properties. Steve holds a B.S. in Business Administration from Miami University.
Jennifer Seickel | Co-founder
With 20+ years of experience working at both large and small agencies, Jennifer has successfully implemented countless integrated OOH media programs for her clients. Previously as President of OOH Pitch - a boutique OOH specialist which was eventually sold - Jennifer channelled her skills as a strategist and problem solver to help deliver award winning work. This included Gold, Silver, and Honorable Mention awards for the OAAA media plan of the year and the Spirit of the Founders awards for Volunteers of America. She currently sits on the Board of Directors for Geopath (OOH measurement body) and numerous committees, advisory boards, and panels during her career. Jen’s key areas of focus for Sightline include strategy, operations, and client services. She holds a B.S. in Economics from St. Mary’s College of Maryland.